The Northampton community and countless admirers across the UK are mourning the loss of Alison O’Reilly, a beloved entrepreneur, creative visionary, and former QVC presenter.
Alison O’Reilly Northampton UK
Alison passed away after a courageous battle with cancer, leaving behind a legacy of elegance, determination, and heartfelt connection that touched many lives.
Alison was best known as the Founder and Creative Director of Bijoux Jewels, a brand she lovingly built with her husband, Ian. Her journey into the world of jewellery design was marked by bravery and passion—leaving behind a stable career at Nationwide to follow her dream.
What started as a leap of faith became a remarkable success story. Bijoux Jewels quickly earned recognition for its timeless designs and Alison’s unmistakable eye for style and detail.
Alison’s career took another exciting turn when she stepped into the spotlight as a TV presenter on QVC, where she showcased her creations and shared her passion with viewers across the country.
Her warm personality, natural charm, and infectious enthusiasm made her a favourite with audiences. Her ability to connect with people—whether through the screen or in person—was a rare gift.
Before stepping into entrepreneurship, Alison worked at Nationwide, where she formed lasting friendships and built a strong professional reputation. A former colleague and friend shared a heartfelt tribute:
“Ali was someone I worked closely with at Nationwide and we became very good friends, sharing many trips to London and elsewhere for meetings, which often ended up in Oxford Street, being the fashionista she was! We even ended up living a couple of doors apart for a while before I moved away from Northampton. RIP Alison O’Reilly—your personality and sparkle brought a smile to all those who knew you, me included.”
Alison’s ambition was matched by her grace and resilience. She brought light and warmth wherever she went—whether in a boardroom, a TV studio, or a neighbourhood in Northampton. Friends and family recall her as a woman of substance and style, deeply committed to her work, her loved ones, and her values.
Born and raised in Northampton, Alison was proud of her roots. She attended John Lea School, and throughout her life, she remained grounded and closely connected to her local community.
Those who knew her best admired not just her professional accomplishments, but the compassion and integrity that defined her personal life. She was a devoted wife, a cherished friend, and a source of joy and encouragement to everyone around her.
Alison’s battle with cancer was fought with remarkable strength and grace. Even in her final months, she remained positive, generous, and deeply appreciative of the love that surrounded her. Her passing comes as a devastating blow to her friends and family, particularly following the recent loss of another close friend in similar circumstances.
In her memory, those who loved Alison are sharing stories, photos, and heartfelt messages that reflect the extraordinary impact she had. From her dazzling jewellery designs to her vibrant television presence, Alison O’Reilly lived a life that celebrated beauty, authenticity, and courage.
